CtrlShift’s mission is to make engaging audiences easy and effective. Its flagship product, The Hub, is an open-architecture enterprise programmatic advertising platform that rewires the essential components of the ad tech ecosystem so that digital advertising becomes streamlined, intelligent and transparent.



July 5, 2019

Understand The Hub in 1 minute

If time were a commodity, marketers would be clamouring to buy it in bulk. Because […]
July 4, 2019

Stay prepared for future Facebook outage with The Hub

There was a great disturbance, as if millions of voices cried out in terror, and […]
June 21, 2019

Top 10 manual headaches in programmatic

Advertisers today need every tool available to capture the attention of an audience that’s fragmented, […]
June 19, 2019

Maximising mobile in your programmatic strategy

Mobile is only getting bigger, with eMarketer reporting that mobile adspend will top US$93 billion […]
June 18, 2019

Introducing Live View on The Hub

Built for today’s fast-paced and fragmented media environment, Live View allows operations and business teams […]
June 12, 2019

NOTES FROM THE LAB: Campaign Parameters Recommendation

There are quite a few areas within the media trading ecosystem where AI can help […]