SINGAPORE, 10 January 2019 – adGeek, a leading marketing solutions company in Asia, has acquired a majority stake in The Studio, CtrlShift’s managed services entity.
The Studio, with operations in Malaysia, Singapore, Thailand and the Philippines, was spun off from CtrlShift’s Software-as-a-Service (SaaS) business and established as an independent entity in July 2018. Headquartered in Taipei, adGeek helps brands to engage effectively with consumers using advanced marketing techniques and technology solutions.
The new joint venture will see The Studio and adGeek combine resources and expertise to meet the demands of clients across the Asia Pacific region. Syahar Khalid, Managing Director of The Studio will now report to adGeek Group Founder and CEO, Frank Chen. He will continue to be based in Kuala Lumpur, Malaysia.
Commenting on the joint venture, adGeek’s Chen said, “The Studio and adGeek have a shared vision of what next-generation digital marketing can and should be for brands that need to navigate a fragmented and fickle consumer landscape.”
“By partnering with The Studio, we have the scale to serve our clients across the region with best-in-class managed services and the ability to integrate and deliver marketing intelligence and automation platforms.” he added.
Services provided by The Studio currently include programmatic advertising and audience-focused marketing solutions for a range of regional and global clients, including Nespresso, Boh Plantations, Siam Makro, SKY Cable & OPPO. With this joint venture, The Studio will now expand its offerings to include technology-based consumer engagement solutions ranging from data management platforms to chatbots.
“Having adGeek as a partner and investor is exhilarating. With the expanded footprint and new capabilities, our clients will have immediate access to a 120-strong team of digital specialists and marketing technologists,” said The Studio’s Syahar.
Reza Behnam, Chairman & Co-founder, CtrlShift called the joint venture “a natural next step” for both companies. The divestment of The Studio and the associated change in leadership will enable CtrlShift to focus exclusively on its core Software-as-a-Service (SaaS) business and flagship enterprise programmatic advertising platform, The Hub.
Both companies will continue to work collaboratively to support clients’ software and managed service needs; The Studio will now become a subscriber and licensee, of The Hub.
“We remain committed to our mission of simplifying the digital media ecosystem through aggregation and automation, to make advertising truly ‘frictionless’ in this complex playing field,” said Reza. “The synergies that The Studio and adGeek enjoy will be further enhanced with their continued use of The Hub to enable efficient, unified media buying.”
CtrlShift’s The Hub, is a SaaS platform used by brands and agencies to facilitate efficient and transparent media buying at scale across multiple channels and buying ecosystems. The Lab, is the data science-led research and development (R&D) unit of the company.
CtrlShift is a global audience solutions company that is transforming audience engagement with technology, data and insights. Its flagship product is an open architecture enterprise programmatic advertising platform called The Hub. The SaaS platform rewires the essential components of the ad tech ecosystem to help brands engage with their audiences simply, intelligently and transparently.
adGeek is a technology-led marketing solutions company serving clients across APAC. With Consumer Intelligence (CI) as its core, adGeek enables brands to dynamically understand their consumers, and engage them through all marketing channels via its Smart Engage Platform.