Sydney, NSW – 7 March 2019 – CtrlShift today launched its enterprise programmatic advertising platform, The Hub, in Australia to help boost transparency and efficiency in programmatic advertising.
The Hub aggregates and simplifies programmatic advertising for media and advertising agencies, as well as brands wanting to in-house all or part of their programmatic activity.
“The Hub not only directly answers the increasingly common programmatic transparency questions, but it also dramatically boosts media trader efficiency,” said Dominic Powers, CEO at CtrlShift. “Through aggregation and automation, we unify the digital advertising ecosystem with common-sense workflows so that clients can work smarter, reduce waste and drive better ROI.”
The Hub transforms the fragmented adtech ecosystem of multiple platforms and providers into a streamlined, single view, master control hub. CtrlShift’s 2019 trader survey revealed that the majority of traders can spend much of their day navigating between up to eight different systems and half of all campaign reports are produced manually.
“At its core programmatic advertising is about true real-time decisioning and activation, but its potential across customer experience and digital transformation initiatives is being held back by disparate technologies and disconnected, unwieldy processes. It has become completely inefficient.” said Powers.
“To release programmatic’s potential, the industry needs leading-edge technology platforms like The Hub that allow brands and agencies to increase agility, improve productivity and make informed real-time decisions.”
The Hub enables users to simultaneously manage media investments across geographies, channels, platforms, as well as technology and inventory partners – DSPs, ad servers, data providers, exchanges and private marketplaces. It is currently integrated with multiple buying platforms in the open ecosystem, including major social and search platforms. Users can access audiences anywhere in the world – without the need for individual buying contracts.
Founded and headquartered in Singapore, CtrlShift is an adtech company that focuses on enabling frictionless advertising via aggregation and automation.
CtrlShift is revolutionising digital advertising with simplicity. The Hub, its flagship product, is enterprise programmatic advertising software for unified media planning, activation and insights. It aggregates platforms (social, search, RTB, native) to streamline digital media management and help brands and agencies achieve more.
For more information, visit www.ctrlshift.com