July 4, 2019
Being able to react in real-time should always be part of your campaign’s backup plan.
June 21, 2019
Familiar truths for those already neck-deep in the rapidly evolving machinations required in digital advertising today.
June 19, 2019
A combination of specialised talent, knowledge and tools to build innovative strategies is the key to successful campaigns.
June 18, 2019
Live View allows operations and business teams access to a live feed for all media managed within The Hub.
June 12, 2019
A glimpse into how The Hub introduces new solutions that will help media trading reach its fullest potential.
April 3, 2019
It's time to spark some much-needed discussions about how media traders trade, and how we can help them do it better.
April 2, 2019
Software in advertising has brought remarkable progress in measurement and targeting but there is more to be done.
March 7, 2019
CtrlShift launched its enterprise advertising software, The Hub, in Australia to help boost transparency and efficiency in programmatic advertising.
March 5, 2019
Get a snapshot of the latest features in The Hub that can help you to perfect consumer engagement and work smarter.
February 27, 2019
A quick look into how AI can help automate tedious and repetitive tasks to free up bandwidth for media traders to focus on more important issues.
January 11, 2019
The new joint venture will see The Studio and adGeek combine resources and expertise to meet the demands of clients across the Asia Pacific region.
January 5, 2019
Giving someone the right tools to perform their work efficiently has never been more important.
December 7, 2018
With more platforms and automation coming in, the question is: how do we bring it all together and make it manageable?
December 6, 2018
Amidst the flurry of industry developments, what was the defining moment or theme of the year?
July 9, 2018
The sale of media should remain the seller’s right, buyers should get a fair trade, and the technology in between should merely be an enabler.
July 9, 2018
Could private marketplaces (PMPs) be the saving grace for a programmatic industry that has inadvertently become a race to the bottom?
April 3, 2018
Brands and agencies must stop trying to find the perfect solution in a single programmatic partner or buying ecosystem because it simply does not exist.
March 29, 2018
It’s time to leverage the tools that unlock a smart aggregated view and buy media the same way we buy flights.
March 21, 2018
The digital advertising ecosystem is broken and for far too long it has been leveraged in favour of the intermediaries, at the expense of the brands and the publishers.
February 28, 2018
CtrlShift today announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately.
February 10, 2018
Brands need to see premium private marketplaces (PMP) as an ingredient in their recipe for making a great campaign work.
December 7, 2017
International brands and agencies can now identify, reach and engage over 731 million internet users in China via The Hub.
October 4, 2017
There are solutions that are capable of largely resolving, if not completely eliminating, these issues.
July 13, 2017
Marketers and agencies must know how to use technology to distinguish intent from affinity.