BLOG

April 3, 2019

Lifting the lid on how programmatic traders trade

Programmatic traders are, without a doubt, the ultimate knowledge workers in today’s digital advertising ecosystem. […]
April 2, 2019
Magnifying glass is looking at a group of people and an up arrow.

Levelling Up: How standards and automation can drive growth in our industry

Indulge me, while I attempt to build some context. In my opinion, ad tech specialists […]
March 7, 2019

PR: Australia now has an efficient and transparent option for programmatic advertising

Sydney, NSW – 7 March 2019 – CtrlShift today launched its enterprise programmatic advertising platform, […]
March 5, 2019

New on The Hub: March 2019

Our engineering team work tirelessly to ensure The Hub is continually updated with new features […]
February 27, 2019

NOTES FROM THE LAB: Predicting Campaign Performance

There are quite a few areas within the media trading ecosystem where AI can help […]
January 11, 2019

PR: adGeek and CtrlShift embark on joint venture with The Studio

SINGAPORE, 10 January 2019 – adGeek, a leading marketing solutions company in Asia, has acquired […]
January 5, 2019

Media strategy: how to avoid ‘trader shoulder’ and lime green rubber scarves

Sharon once walked into the office holding a long, lime green neon rubber scarf. It […]
December 7, 2018

Aggregating for an automated future

I once came across a job ad for an automated trading analyst once that seemed […]
December 6, 2018

What mattered in 2018?

One could say that 2018 was a rollercoaster year for digital advertising. From the implementation […]
July 9, 2018

How we discovered undisclosed buy-side fees

It has always been a frustration for publishers to not be able to see through […]
July 9, 2018

Three roadblocks to private marketplaces in Southeast Asia

Could private marketplaces (PMPs) be the saving grace for a programmatic industry that has inadvertently […]
April 3, 2018

Let fragmentation work for you

Having the right technology that connects with a highly...
March 29, 2018

Why don’t we buy digital media the same way we buy a flight?

A fragmented media marketplace should be an opportunity, not a headache for advertisers. It’s time […]
March 21, 2018

Thailand’s rude awakening into a broken digital advertising industry

There are times when I despair at how much further we need to go as […]
February 28, 2018

PR: CtrlShift powers up with new CEO

SINGAPORE, 28 FEBRUARY 2018 – Global audience solutions company CtrlShift today announced the appointment of Dominic […]
February 10, 2018

For better media quality, going private is the way

MALAYSIA, 10 FEBRUARY 2018 – JUST like the ingredients one need to make a great chocolate […]
December 7, 2017

PR: CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

SINGAPORE, 7 December 2017 – CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest […]
October 4, 2017

Worried about bots, trickery and fake ads? Then you’re doing it wrong

Programmatic advertising, and by association, the ad tech industry, has been assailed of late by […]
July 13, 2017

The marketing and advertising industry is broken

As an industry – be it as agencies, marketing service providers, media agencies, or even as […]