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January 17, 2020
Ready for Google's crumbling third-party cookie

Ready for Google’s crumbling third-party cookie

The unsurprising move by Google to eventually phase out third-party cookies has minimal impact on The Hub, our enterprise advertising software.
December 12, 2019

Same same, different different – an alternative year-end message.

It's time for us to be the shapers of our own futures and make 2020 a great year.
August 26, 2019

New on The Hub – Google Ads and Amobee

The Hub's latest update lets you tap into Google Ads and Amobee from the enterprise advertising software.
August 21, 2019

CtrlShift accelerates expansion in ANZ following local client wins

The Hub has been deployed for The Hallway, one of Australia’s most innovative full service agencies, and Acquire, a leading New Zealand provider of programmatic technologies and solutions.
July 5, 2019

Understand The Hub in 1 minute

A preview of an effective solution to your next multi-channel campaign.
July 4, 2019
Facebook outage

Stay prepared for future Facebook outage with The Hub

Being able to react in real-time should always be part of your campaign’s backup plan.
June 21, 2019

Top 10 manual headaches in programmatic

Familiar truths for those already neck-deep in the rapidly evolving machinations required in digital advertising today.
June 19, 2019

Maximising mobile in your programmatic strategy

A combination of specialised talent, knowledge and tools to build innovative strategies is the key to successful campaigns.
June 18, 2019

Introducing Live View on The Hub

Live View allows operations and business teams access to a live feed for all media managed within The Hub.
June 12, 2019

NOTES FROM THE LAB: Campaign Parameters Recommendation

A glimpse into how The Hub introduces new solutions that will help media trading reach its fullest potential.
April 3, 2019

Lifting the lid on how programmatic traders trade

It's time to spark some much-needed discussions about how media traders trade, and how we can help them do it better.
April 2, 2019
Magnifying glass is looking at a group of people and an up arrow.

Levelling Up: How standards and automation can drive growth in our industry

Software in advertising has brought remarkable progress in measurement and targeting but there is more to be done.
March 7, 2019

PR: Australia now has an efficient and transparent option for programmatic advertising

CtrlShift launched its enterprise advertising software, The Hub, in Australia to help boost transparency and efficiency in programmatic advertising.
March 5, 2019

New on The Hub: March 2019

Get a snapshot of the latest features in The Hub that can help you to perfect consumer engagement and work smarter.
February 27, 2019

NOTES FROM THE LAB: Predicting Campaign Performance

A quick look into how AI can help automate tedious and repetitive tasks to free up bandwidth for media traders to focus on more important issues.
January 11, 2019

PR: adGeek and CtrlShift embark on joint venture with The Studio

The new joint venture will see The Studio and adGeek combine resources and expertise to meet the demands of clients across the Asia Pacific region.
January 5, 2019

Media strategy: how to avoid ‘trader shoulder’ and lime green rubber scarves

Giving someone the right tools to perform their work efficiently has never been more important.
December 7, 2018

Aggregating for an automated future

With more platforms and automation coming in, the question is: how do we bring it all together and make it manageable?
December 6, 2018

What mattered in 2018?

Amidst the flurry of industry developments, what was the defining moment or theme of the year?
July 9, 2018

How we discovered undisclosed buy-side fees

The sale of media should remain the seller’s right, buyers should get a fair trade, and the technology in between should merely be an enabler.
July 9, 2018

Three roadblocks to private marketplaces in Southeast Asia

Could private marketplaces (PMPs) be the saving grace for a programmatic industry that has inadvertently become a race to the bottom?
April 3, 2018

Let fragmentation work for you

Brands and agencies must stop trying to find the perfect solution in a single programmatic partner or buying ecosystem because it simply does not exist.
March 29, 2018

Why don’t we buy digital media the same way we buy a flight?

It’s time to leverage the tools that unlock a smart aggregated view and buy media the same way we buy flights.
March 21, 2018

Thailand’s rude awakening into a broken digital advertising industry

The digital advertising ecosystem is broken and for far too long it has been leveraged in favour of the intermediaries, at the expense of the brands and the publishers.
February 28, 2018

PR: CtrlShift powers up with new CEO

CtrlShift today announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately.
February 10, 2018

For better media quality, going private is the way

Brands need to see premium private marketplaces (PMP) as an ingredient in their recipe for making a great campaign work.
December 7, 2017

PR: CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

International brands and agencies can now identify, reach and engage over 731 million internet users in China via The Hub.
October 4, 2017

Worried about bots, trickery and fake ads? Then you’re doing it wrong

There are solutions that are capable of largely resolving, if not completely eliminating, these issues.
July 13, 2017

The marketing and advertising industry is broken

Marketers and agencies must know how to use technology to distinguish intent from affinity.