Mobile is only getting bigger, with eMarketer reporting that mobile adspend will top US$93 billion in 2019, over US$20 billion more than what will be spent on TV. But are you doing enough with mobile programmatically?
As the dominant channel for consumers today, mobile apps are a rich source of deterministic signals of the user intent, movement and consumption time. These insights enable advertisers to make informed and timely decisions that have a direct impact on campaign outcomes and objectives. But maximising mobile capabilities demands specialised talent, knowledge and tools to build innovative strategies that are the key to successful campaigns.
With The Hub, you already have an all-in-one platform to build and execute a sound mobile plan, thanks to our integrations to various mobile-specialised partners. Read on to find out how you can maximise media spend and bring your mobile strategies to life!
Measure offline-to-online audience behaviour using our integrations with Lifesight. Find out if a user that has seen your ad has walked into a physical store via footfall measurement and connect the dots for a fuller view of consumer behaviour.
Identify and Target
Identify and target audiences through the use of location data, and serve them relevant messages at a time they are most likely to engage. Send longer form content when they are logged onto a residential WiFi address or quick promotional opportunities when they are on the move.
Sound Creative Strategy
The average human attention span has shrunk! You only have a few seconds to make an impression so increase your campaign’s impact with a sound creative strategy. Design an interactive creative unit allowing the user to engage with the product and spark curiosity. Leverage mobile-specific interactions such as store location and interactive components such as zoom and touch gestures to enhance the user experience.
Mobile Native Ads
Run mobile native at scale. Unlike display ads or banner ads, native ads are seamlessly placed within content feeds, and its non-disruptive format offers better engagement rates.
Go Beyond Performance Data
Go beyond performance data and provide your brands with a profile of their target audience’s lifestyle. Do they live in a condo? How often you see them at shopping malls or restaurants? Do they travel frequently?
Time and Context Targeting
Reach users on different mobile screens based on time and context. Target people on the go in the mornings via their smartphones. In the evenings when users are more relaxed, reach them on WiFi-connected tablets to drive better engagement with the creative served.
Audio is the Next Big Thing!
As we see astronomical growth in streaming audio content in recent months, there is a huge opportunity to reach your audiences at the right moment. Reach users with mood and moment targeting to add an exciting element to the mix.
Web Analytics Integration
Tired of building plans with a primary focus on CTR, CPC? With more accidental clicks, CTR and CPC can look deceptive, introduce your clients to work on Cost per Landing (CPL) metric. The Hub’s web analytics integration lets you compare bounce rates versus actual landings easily, helping you to optimise better.
Liked what you just read? Schedule a demo to find out more about The Hub, CtrlShift’s one-of-a-kind enterprise programmatic advertising platform for unified media planning, activation and insights. It aggregates platforms (social, search, RTB, native) to streamline digital media management and help brands and agencies achieve more.