Noticed something different when you’re logged into The Hub? That’s right, we’ve added Google Ads and Amobee into our enterprise programmatic advertising software.
As a technology company that simplifies digital advertising through aggregation and automation, CtrlShift is always evolving The Hub to be a better version of what it was a second ago.
With this latest update, marketers can view, edit, report and build insights on their multi-channel campaign metrics through Google Ads and Amobee. On top of Google Ads and Amobee, advertisers now have access to a wider range of world-leading platforms including MediaMath, AppNexus, iPinYou, Zemanta, Facebook and DV360 via The Hub.
Why is this a big deal, you ask? At CtrlShift, we know how painful it is to deal with platform-specific workflows and disparate metrics and insights.
The lack of connectivity, with data silos separated by walled gardens of inefficiency, has crippled brands and agencies operationally. Unable to easily access a wide range of buying partners or act on insights quickly enough, many advertisers are wasting precious resources on non-optimal strategies.
The Hub offers a simple, flexible and transparent way to do programmatic effectively and intelligently. Its aim was and always will be about helping brands and agencies unleash the full potential of programmatic and achieve more.
Schedule a demo to find out more about The Hub, CtrlShift’s one-of-a-kind enterprise programmatic advertising platform for unified media planning, activation and insights. It aggregates platforms (social, search, RTB, native) to streamline digital media management and help brands and agencies achieve more.