Our engineering team work tirelessly to ensure The Hub is continually updated with new features and functionalities! Staying true to our mission to unify the digital advertising ecosystem in a single location and apply common-sense workflows so our clients work smarter, reduce waste and have all they need to perfect consumer engagement. Check out what’s new on the platform as of March 2019!
We have rolled out Zemanta (acquired by Outbrain) – A native advertising DSP, allowing you to buy native media + Audience at scale. Zemanta is connected with the likes of Outbrain, Yahoo and AdsNative. This adds Native (at scale) to our existing Display, Video, Social and Search Capabilities.
What can you expect?
Users can now create PMP Deals for Mediamath from The Hub:
The user can put in their deal ID when creating the deal, which can then be used to target in the campaign item they want:
Users can now make use of the performance prediction feature. This will give a 7-day prediction of all campaign metrics for an active campaign.
(courtesy of our data science team, check out the behind-the-scenes learnings here.)
You can upload site lists with a huge number of sites using the new ‘Site list’ feature and directly import it into the campaign that you want:
Liked what you just read? Schedule a demo to find out more about The Hub, CtrlShift’s one-of-a-kind enterprise programmatic advertising platform for unified media planning, activation and insights. It aggregates platforms (social, search, RTB, native) to streamline digital media management and help brands and agencies achieve more.