POWER YOUR
DECISIONS WITH

DATA-DRIVEN
INSIGHTS

The Lab, CtrlShift’s R&D arm, lives and breathes data. We create applicable, data science-based technology solutions for digital advertising.

WHAT WE ARE WORKING ON

THELAB_INTELLIGENT

INTELLIGENT TRADING ASSISTANT

Recommend programmatic campaign tactics by providing optimisation targets and advance information on metrics based on real historical data.

THELAB_ANALYTICS

ANALYTICS
IN A BOX

Drive efficiency in the programmatic planning process by providing a “health check” on campaign plans to offer actionable insights and benchmarks.

THELAB_AUTONOMOUS

AUTONOMOUS CAMPAIGN MANAGEMENT

Inject massive scalability and intelligence into media buying by automating optimisation strategies for campaign goals.

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