Advertisers today need every tool available to capture the attention of an audience that’s fragmented, time-starved and bombarded with choice.
Technology was supposed to make things easier. Innovations in advertising, such as the introduction of programmatic media buying and rich data insights – have made it possible to serve the right creative to the right consumer at the right moment.
At least, that’s what the sales deck said.
But what gets lost in the enthusiastic snazzy showcase of advertising’s automated future is the number of technical hoops, spreadsheets and emails involved in making this “magic” happen behind the scenes today.
For those already neck-deep in the rapidly evolving machinations required in digital advertising today, does any of the below sound familiar?
Don’t know whether to laugh or cry because it all sounds so familiar? If it makes you feel any better about your future in digital advertising, things can and will get better. Funnily enough, the answer to the problems technology has wrought is… more technology! Well, only if it’s the right solution.
We like to think we have one. So if you like what you’ve just read, reach out and find out about The Hub – our answer to simplifying the digital media ecosystem via aggregation and automation.
Schedule a demo to find out more about The Hub, CtrlShift’s one-of-a-kind enterprise programmatic advertising platform for unified media planning, activation and insights. It aggregates platforms (social, search, RTB, native) to streamline digital media management and help brands and agencies achieve more.